Recent Posts

The average Rockford business responds to a new web lead in 47 hours. Not minutes. Hours. Meanwhile, the first company to reply wins the job roughly 78% of the time, according to lead response research that's been replicated across dozens of industries. That gap between 47 hours and five minutes is ...

Here is the number that should keep every Rockford business owner up at night: the average lead handed to a sales rep goes cold in roughly 48 hours, but the business that responds within five minutes is 21 times more likely to qualify that same lead. Twenty one times. Not 21 percent better. Twenty o...